In 1949, the sports footwear manufacturing company was established as an offshoot of the Onitsuka Tiger company. However, it has been called ASICS since 1977, when it began to expand its range of sportswear and equipment. The acronym ASICS comes from the Latin expression "Anima Sana In Corpore Sano", which loosely translates to: "A healthy mind in a healthy body".

The continuous development of new technologies is the key strength of this company. Currently, the company works closely not only with researchers, but also with the athletes themselves. Their current vision is to support a quality lifestyle through smart sports technologies.

The philosophy of the ASICS brand is based on the creation of innovative solutions and technologies for sports products that help athletes and active individuals achieve their goals.

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