SmellWell

The SmellWell was founded in 2012 in Sweden as a result of a pair of smelly football boots. After trying the options available on the market that only masked the problem, they teamed up with scientists to develop their own planet-friendly formula that gets to the source of the problem and actually works.

The goal is to encourage every active person in the world to take care of their favorite gear so it stays fresh and lasts longer. So that we don't have to buy new ones all the time. Taking care of your things so they last longer is the most important thing to the environment, and that's what drives us.

We pride ourselves on constantly improving and becoming even more sustainable. Our products are 100% climate neutral and made from sustainable and recycled materials.